What is art? Art intrigues and impassions us. Modern art can baffle and enrage us.

Around art is the mysterious business of art – cold, stark galleries with chilling receptionists. Are they really doing us a favour by telling us the price? That price is another of the problems. How does one put a price on aesthetics?

Why is an unmade bed so valuable just because Tracey Emin has slept in it and entitled it ‘My Bed’? Why should a picture made of sensible wood, canvas and oil, be less valuable?

What is The Physical Impossibility of Death in the Mind of Someone Living? Is a shark suspended in formaldehyde a piece of art because Damien Hirst says so? Or is it still just a fermenting biological specimen?

Artoreuss shines new light on these dilemmas.

We develop your  understanding and appreciation, giving you the confidence to make your own valuations.

Artoreuss is about more than the acquisition of art. It is the acquisition of knowledge and experience, which is priceless.